WeLaunch × CloudMon · Engagement Plan
100-Day US Launch Timeline
Every task, every workstream, every gate. Scroll right to explore the full 100 days.
79
Discrete tasks
6
Workstreams
20
People on your team
2
Gates & sign-offs
Discovery & Strategy
Brand & Identity
Website & Tech
GTM & Sales Engine
Marketing & Content
Outreach & Pipeline
Gate & milestone
→ scroll right to explore the full 100 days
Task
Month 01
Discovery & Brand
Month 02
Build & GTM Ignition
Month 03
Pipeline & Handoff
10
20
30
40
50
60
70
80
90
100
Discovery & Strategy
Kickoff: team alignment + onboarding
Kickoff: team alignment + onboarding
Discovery call 1: product deep-dive
Discovery call 1: product deep-dive
Discovery call 2: market + US vision
Discovery call 2: market + US vision
Discovery call 3: customer interview brief
Discovery call 3: customer interview brief
Discovery call 4: competitive audit brief
Discovery call 4: competitive audit brief
Customer interviews: 3-5 existing clients
Customer interviews: 3-5 existing clients
Competitive audit: Datadog + Dynatrace
Competitive audit: Datadog + Dynatrace
Competitive audit: ManageEngine + SolarWinds
Competitive audit: ManageEngine + SolarWinds
ICP definition workshop
ICP definition workshop
Category naming: "Autonomous IT Operations"
Category naming: "Autonomous IT Operations"
Brand positioning: 3 directions presented
Brand positioning: 3 directions presented
Messaging framework: full hierarchy
Messaging framework: full hierarchy
Brand book developed (60-80 pages)
Brand book developed (60-80 pages)
Brand & Identity
Brand brief + creative direction
Brand brief + creative direction
Logo directions 1-3 presented
Logo directions 1-3 presented
Final logo + wordmark locked
Final logo + wordmark locked
Colour system + typography guide
Colour system + typography guide
Illustration style + icon system
Illustration style + icon system
Dark-mode UI design system
Dark-mode UI design system
Agent visual narrative (4 agents)
Agent visual narrative (4 agents)
LinkedIn company page rebuild
LinkedIn company page rebuild
Email templates + signature system
Email templates + signature system
Conference + event collateral
Conference + event collateral
Website & Tech
Website architecture + copy brief
Website architecture + copy brief
Homepage: copy + design
Homepage: copy + design
Product page: copy + design
Product page: copy + design
4 agent pages built
4 agent pages built
Pricing + About pages
Pricing + About pages
Demo booking flow integrated
Demo booking flow integrated
SEO structure + metadata
SEO structure + metadata
UTM tracking on every CTA
UTM tracking on every CTA
Website QA + mobile testing
Website QA + mobile testing
DNS handover + website LIVE ★
DNS handover + website LIVE ★
HubSpot CRM: full setup
HubSpot CRM: full setup
Bombora intent data connected
Bombora intent data connected
Email domain config + warmup (30 days)
Email domain config + warmup (30 days)
GTM & Sales Engine
MSP list build (Lexful dataset)
MSP list build (Lexful dataset)
MSP list enriched + ICP-scored
MSP list enriched + ICP-scored
LinkedIn Sales Navigator setup
LinkedIn Sales Navigator setup
LinkedIn AI campaigns LIVE (Week 4)
LinkedIn AI campaigns LIVE (Week 4)
LinkedIn ad creative: 3 variants
LinkedIn ad creative: 3 variants
2 LinkedIn accounts automated (NY)
2 LinkedIn accounts automated (NY)
Email seq 1: cold MSP outreach
Email seq 1: cold MSP outreach
Email seq 2: warm intro version
Email seq 2: warm intro version
Email seq 3: partner-to-customer
Email seq 3: partner-to-customer
Email seq 4: post-demo nurture
Email seq 4: post-demo nurture
Email campaigns LIVE (halfway Month 2)
Email campaigns LIVE (halfway Month 2)
5 GTM plays + freemiums with Zahari
5 GTM plays + freemiums with Zahari
ROI calculator (customer-facing)
ROI calculator (customer-facing)
Demo script: IT Ops Suite
Demo script: IT Ops Suite
Demo script: Full Agent Bundle
Demo script: Full Agent Bundle
Marketing & Content
Marketing collaterals brief
Marketing collaterals brief
One-pager: MSP buyer version
One-pager: MSP buyer version
One-pager: CIO buyer version
One-pager: CIO buyer version
Battlecard: CloudMon vs Datadog
Battlecard: CloudMon vs Datadog
Battlecard: vs ManageEngine + SolarWinds
Battlecard: vs ManageEngine + SolarWinds
Objection-handling guide (12 objections)
Objection-handling guide (12 objections)
Channel partner kit
Channel partner kit
Video: ambassador selection + scripts
Video: ambassador selection + scripts
Video: episodes 1-4 filmed + edited
Video: episodes 1-4 filmed + edited
Video: episodes 5-8 filmed + edited
Video: episodes 5-8 filmed + edited
Video: episodes 9-12 filmed + edited
Video: episodes 9-12 filmed + edited
MSP survey email campaign
MSP survey email campaign
Reddit seeding: MSP + IT ops communities
Reddit seeding: MSP + IT ops communities
2 LinkedIn accounts auto (NY reposition)
2 LinkedIn accounts auto (NY reposition)
G2 profile + 4-5 verified reviews
G2 profile + 4-5 verified reviews
Outreach & Pipeline
Initial outbound begins (Month 2)
Initial outbound begins (Month 2)
Warm intro batch 1: 5 intros
Warm intro batch 1: 5 intros
Warm intro batch 2: 10 intros
Warm intro batch 2: 10 intros
Warm intro batch 3: 10-15 intros
Warm intro batch 3: 10-15 intros
MSP partner kit delivered
MSP partner kit delivered
3 MSP partner conversations initiated
3 MSP partner conversations initiated
Sales enablement complete
Sales enablement complete
Competitive battlecard set reviewed
Competitive battlecard set reviewed
Demo calendar filling from outbound
Demo calendar filling from outbound
HubSpot pipeline reporting live
HubSpot pipeline reporting live
Month 2 end: pipeline review call
Month 2 end: pipeline review call
State of IT Ops 2026: outline drafted
State of IT Ops 2026: outline drafted
Phase 2 LLC terms drafted
Phase 2 LLC terms drafted
Full performance review prepared
Full performance review prepared
Day 100: Phase 2 gate decision
Day 100: Phase 2 gate decision
★ GATE 1 — Brand + Website sign-off
★ GATE 2 — Phase 2 decision
WeLaunch · CloudMon Engagement · May 2026
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